

Nayrouz Olarte | Photo by Orlando Life
Sitting midfield inside the Kia Center with Nayrouz Olarte, it’s hard not to think about how many different worlds seem to collide inside her story.
From Hospitality, to fashion, to sports, to family and of course, Orlando.
A little over a decade ago, she moved to Orlando planning for it to be temporary. Now she’s sitting inside the home arena of the Orlando Magic as part owner of Orlando’s newest professional football team, the Orlando Pirates, while also leading Florida Fashion Shows and consulting on major projects taking shape around I-Drive.
Her story started in Lebanon before eventually leading her to Ohio, then California and finally here, with each chapter shaping a different side of who she would eventually become.
Born in Lebanon, she moved with her family to Youngstown, Ohio when she was 12 years old. Sports became a part of her early life and she described herself as someone who always needed movement, energy and excitement around her.
“I cannot be bored,” she laughed. “I need to be excited at all times.”
Even back then, fashion was already part of who she was.
“I used to throw birthday parties just so I could go shopping,” she said.
That creative pull eventually brought her to California where she attended the Fashion Institute of Design & Merchandising in Los Angeles. While there, she started building experience inside the fashion world, including working with Salvatore Ferragamo and alongside designers on fashion shows and events.
As life started shifting toward marriage and family, so did her interests.
What began through fashion slowly expanded into hospitality and events. The creativity that originally pulled her toward fashion started showing up in different ways.
“I realized later in life what got me into fashion is just my creative mind and how I’m able to put that into a lot of different things,” she said.
Her shift towards hospitality brought her to Orlando in 2014 where she stepped into the restaurant industry despite having almost no prior experience.
“I had zero experience. Nothing,” she said. “You don’t really learn until you do it yourself.”
At the time, Orlando wasn’t necessarily the dream destination. California still held that place in her mind. Orlando was supposed to be part of the journey, not the final stop.
“When I first moved here, I thought I’d stay five years and leave,” she said.
Her Orlando life started on I-Drive with long days inside restaurant operations after launching Paramount Fine Foods at ICON Park, a Mediterranean restaurant franchise originally based out of Canada.


At the time, she had almost no experience running a restaurant and suddenly found herself trying to navigate one of the most demanding industries there is while learning everything in real time.
The whole experience forced her to grow quickly.
Before opening the restaurant in Orlando, Nayrouz spent months training in Canada where she learned every part of the business from front of house operations to working in the kitchen. But once she arrived on I-Drive, the real education started.
Running a restaurant on I-Drive meant constantly managing pressure, personalities and nonstop movement. From hostesses and servers to bartenders, kitchen staff and managers, every part of the operation came with different personalities and emotions moving at the same time.
“When you open those doors, it’s showtime,” she said.
Over time, she learned how important emotional control was as a leader. If she lost composure, the entire staff could feel it.
She learned how to lead teams under pressure, navigate different personalities and stay calm in environments where everything around you can spiral fast.
“When you’re leading, you have to be the calmest person in the room,” she said. “If you panic, everybody panics.”
The experience also changed how she viewed leadership.
“The happier they are, the more they’re going to do better at work,” she said about her employees. “The last thing you want is a team walking in unhappy.”
Looking back, the restaurant industry became the place where she learned resilience, leadership and how to handle chaos without letting it consume her.
As time passed, Nayrouz’s life became almost entirely consumed by operations. Multiple restaurant concepts, consulting, construction, staffing, late nights, nonstop problem solving.
And during all of that, she still felt like she was mostly operating behind the scenes.
“I hated interviews,” she said laughing. “I would make someone else do them.”
That’s hard to imagine now considering how naturally she moves in public spaces and events today.
During that chapter of her life, Nayrouz also started Her Foundation as a way to support and encourage other women trying to navigate business and entrepreneurship.
At one of the foundation’s gala events, she included a small fashion show almost as an added experience for the night. She didn’t realize that that experience was going to cause another shift.
“Everybody kept saying, ‘We need this here,’” she said.
For years, Orlando had been viewed mostly through tourism, conventions and hospitality, but the city was evolving. More creatives were staying here. More people were investing into culture, identity and experiences rooted in community. Fashion was part of that shift too, and Nayrouz could feel people wanting more of it.
Orlando has style, creative people, designers, photographers, artists and people who genuinely care about fashion and culture, and somewhere in that realization Nayrouz found her lane.
Through Florida Fashion Shows, she started creating experiences that brought those worlds together. Her shows bring together designers, creatives, business owners and audiences hungry for more fashion and culture in Orlando.
Sitting midfield inside the Kia Center while talking to Nayrouz, it’s hard not to think about how much her life has changed over the last decade.
She’s gone from being buried in restaurant operations on I-Drive to now investing in Orlando’s newest professional football team as part owner of the Orlando Pirates.
After meeting Jawad Yatim and Hassan Yatim, the families quickly connected and felt aligned in their vision for where Orlando is heading and what the team could become within the city’s growing sports culture.
"It was strategic,” she said. “Anything helping Orlando grow, we want to support."
Alongside her role with Florida Fashion Shows and the Orlando Pirates, Nayrouz is also co-founder of Society Park with her husband Giovanny, a sports and wellness driven entertainment concept being developed as part of the larger InterContinental Orlando project taking shape near ICON Park on I-Drive.
Combined, the projects paint a larger picture of a family increasingly investing in Orlando’s future through entertainment, hospitality, wellness and culture.
Living in Orlando, you can feel the growth happening in our local culture and you can feel it walking into her shows; that’s part of what makes her story interesting right now. She represents a version of Orlando that is evolving.
Over the last several years more people are investing into the city itself and its cultural identity.
Nayrouz (and her family) are part of that movement.
Whether it’s fashion, hospitality, wellness or (now) sports ownership, her family is placing bets on Orlando itself.
Thinking back to when she was planning to eventually leave Orlando, she recalled being challenged by her mentor.
“You don’t plan an exit as an entrepreneur,” she remembered him telling her. “You figure out how to make where you are better.”
That perspective stayed with her, and it's no longer about the next city, it’s about this one.

Nayrouz Olarte | Photo by Orlando Life
When asked how she defines the Orlando life, she said, “When you have a family, there isn’t a better place than Orlando. Everything here is based for children, so I’m grateful for that as a mom.
“Investment in Orlando right now is booming. We’re so lucky that we don’t have to leave our city to go invest somewhere else.
“Orlando life is fun. It’s intimate.
She believes the city is only beginning to step into what it can become.
“It's like a teenager that's growing. And we’re investing in this teenager that's going to be a beautiful grownup who's going to take over the world.”